+1 button policy

Create a customized +1 button

+1 button overview

The Google +1 button ("+1 Button") is a means for applications, websites, and other services (collectively, "Publishers") to provide the Google +1 sharing experience on their website and other services. Users can express their interest in a Publisher's website by clicking the +1 Button, and can share content from the Publisher's website to Google+. The policies below, as well as the Google Terms of Service, will govern a Publisher's use of the +1 Button.

Policies

Publishers may not sell or transmit to others any data about a user related to the user's use of the +1 Button. For the avoidance of doubt, this prohibition includes, but is not limited to, any use of pixels, cookies, or other methods to recognize users’ clicks on the +1 Button, the data of which is then disclosed, sold, or otherwise shared with other parties.

Publishers may not attempt to discover the identity of a +1 Button user unless the user consents to share his or her identity with the Publisher via a Google-approved authorization procedure. This prohibition includes identifying users by correlating +1 Button reporting data from Google with Publisher data.

Publishers may not alter or obfuscate the +1 Button, and Publishers may not associate the +1 Button with advertising content, such as putting the +1 Button on or adjacent to an ad, or placing ads in shared content, unless authorized to do so by Google. Publishers also may not place in shared content any text, image, or other content that violates the Google+ project's User Content and Conduct Policy.

Publishers may not direct users to click the +1 Button for purposes of misleading users. Publishers should not promote prizes, monies, or monetary equivalents in exchange for +1 Button clicks. For the avoidance of doubt, Publishers can direct users to the +1 Button to enable content and functionality for users and their social connections. When Publishers direct users to the +1 Button, the +1 action must be related to the Publishers’ content and the content or functionality must be available for both the visitor and their social connections.

Google may analyze Publishers' use of the +1 Button, including to ensure Publishers’ compliance with these policies and to facilitate Google’s development of the +1 Button. By using the +1 Button, Publishers give Google permission to utilize an automated software program (often called a "web crawler") to retrieve and analyze websites associated with the +1 Button.