From business
cards and business networking through marketing plans, marketing
research and Internet marketing, you're sure to find marketing
strategies you can use in this collection of business marketing
articles.
10 Ways to Grow Positive Word of Mouth
There's
nothing better than positive word of mouth for growing your small
business. Use these ten ways to get positive word of mouth spreading
about your products and services.
10 Low-Cost Ways to Promote Your Business
Get the word out about your business with these ten promotion techniques that are effective and inexpensive!
8 Mobile Marketing Strategies for Small Business
When
it comes to mobile marketing, your small business needs to be there or
be nowhere for an ever-increasing percentage of the market. Here are
mobile marketing strategies for your small business so you can get the
mobile marketing part of your marketing mix off and running.
27 Low to No Cost Marketing Ideas for Your Small Business
A
list of low to no cost marketing ideas to help you get the word out
about your small business - and how you can put these low to no cost
marketing ideas into action.
Your Small Business Advice
People
who have been there and done that are always one of the best resources
when you're trying to learn something - and learning how to best run a
small business is no exception. Read advice from other small business
owners and share your own advice on topics ranging from Facebook
marketing and giving the best customer service through small...
How to Run a Successful Marketing Campaign
Nike's
famous slogan "Just Do It" is really bad advice when it comes to
conducting a marketing campaign for your small business. A successful
marketing campaign takes some planning and a coordinated effort. Follow
these nine steps to make your next marketing campaign a success.
Customer Service Makeover
Learn
how to provide good customer service with this Customer Service
Makeover. It focuses on making sure that your small business provides
the kind of customer service that builds customer loyalty, gives
positive word-of-mouth advertising, and increases sales – in short, the
good, better or even superior customer service that consumers want.
6 Simple Marketing Strategies to Increase Your Business
Marketing
is a process, not an event. It involves planning marketing goals and
implementing marketing strategies to achieve them. Placing a few ads is
never going to draw the kind of business a small business needs to be
successful. Here are six simple marketing strategies you can use to
increase your customers and sales.
Inexpensive and Free Marketing Ideas
Do you have inexpensive and free marketing ideas to share? Add them to this growing collection of marketing ideas.
6 Sure Ways to Increase Sales
Shifting
your sales focus to enticing your current customers can make increasing
your sales easier – and best of all, build the customer loyalty that
results in repeat sales. Learn how with these six sure ways to increase
sales.
10 Cold Calling Tips
Does
the thought of cold calling leave you cold? Cold calling is an
effective marketing tactic if it's done properly. These cold calling
tips will help you make cold calling a more successful experience.
17 Advertising Ideas for Small Businesses
Looking
for small business advertising ideas that will build your customer
base? This collection of small business advertising ideas presents both
the tried and true and advertising ideas you may not have tried yet –
advertising ideas for your small business to effectively reach your
target market and attract new customers.
3 Keys to Successful Green Marketing
Green
marketing isn't just a catchphrase; it's a marketing strategy that can
help you get more customers and make more money. But only if you do it
right. Here are the three things you have to do for green marketing to
be effective.
10 Ways to Get Your Marketing Unstuck
Have
you ever found yourself knowing exactly what you need to do about
marketing your business... and then not doing it? You are not alone.
Many self-employed professionals find that the hardest part of marketing
isn't figuring out what to do. What's hard is actually doing it. C.J.
Hayden presents ten ways to quickly break through internal barriers and
get your marketing unstuck.
Business Success Course
Now
the popular Small Business Success course is available via email. Get a
success lesson delivered to your inbox once each week for 10 weeks and
learn how to market yourself and your business more effectively.
Speak For Success Course
Designed
to help you shape up your oral communication skills, these seven speech
lessons will make you sound more polished and professional – and
ultimately, because of the power of good communication, become more
successful.
Market Research
What is market research? Here’s a market research definition for small business owners and some market research resources.
Customer Complaints Create Profit
By
listening carefully to customer complaints, we can identify
opportunities for training employees, improving products and services,
educating customers - and improving our business's bottom line. Mary
Sandro explains how to turn customer complaints into opportunities.
Back to School Marketing Ideas
These
back to school marketing ideas will help your small business take
advantage of one of the biggest retail seasons of the year.
5 Steps to Brand Building
The
customer experience is the fulfillment of your brand promise, so it
can't be left to chance. It has to consistently reinforce the brand
promise across every customer touchpoint or the value of the brand
itself is at risk. Scott Glatstein presents five easy steps to building a
brand and an optimized customer experience.
Branding Basics – Create a Great Logo and Tag Line
A
great logo and tag line are key to creating the kind of branding that
lets your company occupy the beach front property in the minds of your
customers. Here Karen Saunders provides logo design and tag line tips
for effective branding.
Business Alliances Are Key
Chris
Boothe of FavorWare Corporation explains how small businesses can
compete with larger-sized competitors by leveraging their service or
product offering through setting up business alliances. From About.
Business Marketing Tips Index
Consult
this index of business marketing tips to find marketing ideas, ways to
implement your marketing strategy, and promotion techniques so you can
market your business and yourself more effectively.
Cause-Related Marketing
Cause-related
marketing can positively differentiate your company from your
competitors and heighten your company's reputation within your target
market. And cause-related marketing lets you build a business that
mirrors your personal values and beliefs. Steven Van Yoder explains how
to make cause-related marketing the cornerstone of your marketing plan.
Create Your Own Christmas Window Display
An
attractive Christmas window display can be a real customer draw, luring
customers into your store who might not have stopped otherwise –
customers who are in a festive, spending mood. Use these five Christmas
window display tips to create your own Christmas window display.
Creating an Effective Sales and Marketing Strategy
Improve
your sales and marketing capabilities by breaking "sales and marketing"
into discrete, manageable elements. Terry Elliott lays out the elements
of sales and marketing you need to analyze to set up an effective
marketing strategy.
Email Marketing
What is email marketing? This email marketing definition explains and outlines the basics of email marketing.
Getting Over Procrastination so You Can Get Marketing Again
Is
procrastination getting in the way of the marketing you meant to do? C.
J. Hayden tells how to recognize the signs of procrastination and how
to break the procrastination habit so you can get back to marketing your
business.
Getting Publicity for Your Business
Favourable
publicity for your business is money in the bank. These tips for
creating and capitalizing on events will help you get your business
favorably mentioned in the press.
Giving Back to the Community is Good Marketing
Giving
back to the community is a great way to give back to those who have
helped support your business. And there are tangible benefits for
supporting charitable organizations, too.
Green Marketing
What
is green marketing? This green marketing definition includes an
introduction to the key issues and general trends in green marketing,
such as greenwashing.
Handwritten Notes: The Most Powerful Follow Up
What’s
the best way to follow up? The phone call? The text message? The email?
No - none of these. The best way to follow up is still the handwritten
note. Here's why and how to use handwritten notes to increase your
business.
How to Get Your Products into the Big Box Retailers
Ever
wonder how your company might become a Wal-Mart supplier or dream about
getting your products onto a big box retailer’s shelves? This article
explains the procedure for becoming a Wal-Mart, Home Depot or Costco
supplier and gives tips for making your company and products more
appealing to big box retailers.
How to Remember Names: Winning the Name Game
Using
a person’s name shows respect and honors him or her as an individual -
but only if you remember his name and pronounce it properly. Have
trouble remembering names? These tips from Craig Harrison will help you
remember names and win the name game.
Increasing Sales in Existing Markets
Increasing
your sales in your existing market is a business growth strategy that
any small business can use and is one of the easiest growth strategies
to implement. Use these tips to start increasing your sales.
Marketing Definition - Marketing Basics
What
is marketing? This marketing definition explains and outlines the
marketing basics that are the key components of a marketing plan for any
business.
Mobile Marketing
This
mobile marketing definition includes current mobile marketing trends
and a growth prediction for the mobile advertising market.
SMS Marketing
This definition of SMS marketing, also known as text message marketing, includes an explanation of SMS marketing’s advantages.
One-Stop Marketing Resources
Advertising,
marketing plans, promoting your business, and improving customer
service online and offline are all covered in these marketing features
from your Small Business: Canada Guide and other About.com Guides.
Online Marketing
What is online marketing? This online marketing definition explains and outlines the basics of online marketing.
Present a Professional Image
Audrey
Field provides tips for ensuring that your small or home-based business
presents a professional image at all times, including how to handle
phone calls and client bookings in a professional manner.
Presenting a Trustworthy Business Image
Projection
is nine tenths of success. To get business you need to project an image
that attracts potential customers and clients, rather than repels them.
Here are some pointers to ensure that your business image is all it
should be.
Selling Definition
What's selling all about? A definition of selling and selling skills resources for small business owners.
Target Marketing Definition
What is target marketing? This target marketing definition explains and outlines the basics of market segmentation.
Top 10 Ways to Get Known
If
your business involves selling services or products directly to
consumers, getting known should be your paramount marketing strategy. If
you're just starting out, here’s a cheat sheet of what you should or
could be doing to get known. And if you're already established, read
through the list and see if there are any strategies you’ve missed...
Turn Your Services Into a Product
Turning
your professional services into a product and offering a package for a
flat fee can make marketing professional services much easier, says C.J.
Hayden – and more lucrative than marketing your professional services
by the hour. Here’s how.
Unique Selling Proposition
What
is a Unique Selling Proposition and why is having one so important to
your small business? This unique selling proposition definition
explains.
Wanted: 100 Referral Partners
The
best way for any self-employed professional to get clients is by
referral. But the process of building sufficient word of mouth to
produce the number of clients you need can seem daunting. C. J. Hayden
explains how to simplify the process by building a circle of referral
partners.
What is a QR Code & How Can I Get One?
What is a QR code? This QR code definition explains what a QR code is and how your small business can get started using them.
Work Is Necessary: Struggle Is Optional
Having
trouble getting enough clients to pay the bills or feel that you're
spending more money to get each client than the sale is worth? C.J.
Hayden explains how to move from struggle-based marketing to effortless
marketing and get all the clients you need.
Developing a Reputation
Reputation
is a consultant's most valuable asset because it drives word-of-mouth
marketing. But what do you do until you have reference clients?
Entrepreneurs Guide Scott Allen covers five ways to build reputation,
most of which only cost time.
Quantifying Your Marketing Efforts
It's
vital to develop a consistent plan and strategy that will help you
project, measure and evaluate your marketing campaigns. Without it you
are simply going about marketing blindly, says Laura Lake, About.com
Marketing Guide. Here she explains three methods for measuring the
success of your marketing efforts.
Canadian Marketing Association
Special events, awards, guides and handbooks for Canadian direct marketers, and useful consumer information.
Marketing Strategy
An
explanation of what a marketing strategy is, with a checklist you can
use to create your own (CCH Business Owner's Toolkit Guidebook).
Marketing
Marketing
module from Industry Canada helps you analyze your marketing activities
and plan an effective marketing strategy. The module includes an
introduction, glossary, FAQ, strategic marketing diagnostic tool and
strategic options (Steps To Competitiveness).
Growing Word of Mouth
Word
of mouth can be the best thing since sliced bread if you own a small
business. But what is word of mouth and how do you get it working for
you? This word of mouth definition explains.
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