Anyone who does not subscribe to Lürzer's Archive is bound to be on the list of prime suspects every time a colleague finds that the latest issue of the magazine has been filched. So be sure the finger of blame is not pointing in your direction by taking out your own subscription to a title which, every two months, treats you to 70 new and outstanding print campaigns from around the world, fascinating interviews with the best international creatives, and more than 50 new TV spots, which, in combination with an online services subscription, can be viewed here on this website in their original version. The must have tool for creatives -
150,000 readers worldwide already rely on Lürzer's Archive
Over 70 print campaigns plus brief info on 50 TV spots worldwide in each issue
Interviews - acclaimed ad industry figures talk to Archive
Features - a behind-the-scenes look at selected spots
Future Events - calendar of key ad industry events
New Books - critical reviews of recent titles from the field of advertising and design
Classics - featuring trailblazing work by the pioneers of advertising history
Students Contest - work produced by students at leading international schools
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Why Lürzer's Archive?

How can you break new ground if you are unaware of the paths others before you have taken? Frequently, this is the reason why ad industry people go to Cannes. Yet this competition, staged by the wealthiest agencies and charging submission fees in excess of €1,000, excludes smaller hotshops from even having a chance to compete. Their work can be seen, if at all, only in the annuals of national creative clubs, which are not exactly cheap - and not too easy to understand if you don“t speak the language of the respective country. Naturally, the internet has a wealth of information to offer. Provided, that is, you have a whole lot of time to go looking for it ... which leaves only Lürzer's Archive as a professional and highly effective source of information about exceptional advertising worldwide:
Submissions are free of charge - so even a freelance Chinese graphic artist has a chance of being featured in Lürzer's Archive.

Key copy elements (e.g. headlines) are translated.

Work is chosen not for its entertainment value but on the basis of professional criteria. Selection of all content is overseen by Michael Weinzettl, publisher and editor-in-chief of Lürzer's Archive.